Marketing & Sales Integration ensures seamless collaboration between two critical functions for business growth. Leads generated through marketing campaigns flow directly into the sales pipeline, eliminating silos and delays. Shared insights allow sales teams to prioritize warm leads, while marketing gains visibility into deal outcomes to refine targeting. Automated workflows align campaigns with sales strategies, creating a unified approach to customer engagement. This integration reduces gaps, enhances conversion rates, and shortens sales cycles. By bridging the gap between marketing and sales, businesses achieve stronger alignment, higher ROI, and sustained revenue growth.