Having your contacts trapped in your sales teams individual phones or email accounts makes your business inefficient. Get them all in the one place and your team on top of their game.
By combining the tracking of contacts, their interactions with the business, and their preferences and service issues, it became possible to create a single, unified view of the customer -- vital data not only for a successful sales team, but also for the delivery of excellent customer service.
To maximise the value of this data, what was needed was a fundamental move beyond a sophisticated contact book, and towards processes and systems that track the entire customer journey from start to end – and then connect those to products.
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